“Book Suits is hushed salesmen, practical for you always, never bringing 24 hours out-of, never later to own really works, never delivering a secondary otherwise asking for an improve when you look at the spend! . . . Just for given that absolutely once the a complement is employed to help you light a tobacco cigarette, cigar otherwise tube; to begin with a flames, white the brand new gasoline kitchen stove, otherwise look for a fallen type in the fresh ebony-just that sure are you currently your advertising content is visible and you may appreciated.” -Premium Match collection, 1949

Around from the moment Joshua Pusey patented the brand new cardboard matchbook security in 1892, producers been with these people due to the fact sneaky nothing vehicle for reduced-pricing ads. And also in brand new smoker's paradise of your middle twentieth century, couples metropolitan areas had alot more companies from the match video game than just Chicago. , the Fits Corp. out-of The united states, and all of our most recent organization of interest, the fresh Superior Matches Co.

Depending of the Harold Meitus regarding the middle 1930s, Advanced is normally paid that have using the advertisements matchbook so you can their unavoidable capitalist end, given that organizations army regarding salesmen scurried across the country finalizing up the mommy-and-pop hairdresser store, dive bar, and you may sketchy motel along with its own line of promo meets discusses.